So what exactly do you need to consider prior to making a data driven smart decision?īefore we lay out your three options in detail and how to determine whether partnering with publishers or ad-tech concerns that use unblocking technology is right for your target audience, each of the parties involved deserve a turn at the microphone to make their case. Use data to determine the appropriate strategy for segments of your target audience and convert users you’d otherwise not reach while simultaneously reducing cost per message by not showing ads to people who refuse to view them or are unlikely to convert. Remember though, you’re “It” in this adult version of a childhood classic and you’ll be forced to take sides and tag someone if you want to win.Īs usual though, there’s another option one that could actually position you not only to survive this dangerous game but also thrive: Sounds like a high-risk no-win situation, right?
Or punch through the ad blockers and risk angering the very people with whom you’re trying to earn trust, business, and a future. Respect the will of those using ad blockers and risk watching your revenue growth whither. There are benefits and consequences to each choice. You now have the ability to counter and seek out these prospects and customers with technology designed to circumvent ad blocking tools and serve your ads anyway. Millions of online shoppers are using digital ad blocking technology to hide from the ads you desperately want them to see the very ads that, in part, dictate whether you remain in business. The digital game of hide-and-seek you find yourself in will soon force you to decide between the lesser of two evils abide by the wishes of your prospects and customers and stop showing them advertisements or ignore their wishes and overpower them with technology that forces your ad upon them.
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